Business strategy + digital Marketing
Crave Creative is led by Erika LaChance, a digital marketing and new media professional who is passionate about leveraging the power of compelling content to tell a story. She has more than 15 years of experience developing strategies and producing content to help her clients build brand awareness and boost brand loyalty.
Erika harnesses the power of a fully integrated approach to marketing and media, and leads growth strategies across branding, design, copywriting, social media, email marketing, PR, web development, and digital advertising. She delivers creative, effective solutions supported by a clear understanding of the intersection of business, marketing, journalism, and technology.
Erika has worked with a wide variety of clients from start-ups and small businesses to global organizations like 7-Eleven, Starbucks, XM Radio, and Sprint. She was selected by Social Media Today as a featured contributor on social video strategy and her clients have been recognized in media outlets across the globe. She currently advises more than a dozen successful brands on content marketing, digital media, and PR. Erika is also an advisor at Mothersauce Partners, a Washington, DC-based venture capital and strategy services firm that supports the next generation of food and drink entrepreneurs.
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